| Many marketers
say that 80% of their traffic comes from the major search
engines. The reasons that so many people have such a high
percentage of traffic coming just from the major search engines
is that this is all that they rely on in many cases. This
is only one technique out of dozens of possible ways you could
be advertising your site. For the major search engines, it
will be in your best interest to learn as much as you can
about each one and what helps you to get a good listing. I
have found that it was best to choose a particular one and
concentrate on what they want for my site to get listed. I
chose to aim my site at what Google.com
requires since they get more than 30% of all internet searches
and they are so straight forward. I figured if I could meet
their requirement the all the rest would accept my sites.
I have spent a lot of time studying what
works and what doesn't work with the search engines, but I
don't focus too much on them. As the search engines are continually
growing "smarter," the tricks that people used to
play on them simply don't work anymore. You can't try to use
the old tricks of title spamming, keyword spamming, etc. The
best technique for achieving a high ranking position on all
of the search engines, especially Yahoo or Google, is to create
a web site that contains a lot of content. If you really want
a high ranking though, you will need a do a little work and
possibly invest in a program that really helps you get the
top rating.
When you see an ad saying that you can
advertise your site on 200,000 search engines, don't get too
excited. It sounds a whole lot better than it really
is. Many of these sites get little or no traffic themselves.
Having a link on a page that is only getting a small amount
of traffic cannot produce much for you. Notice I did not say
that it would not produce something for you. It is definitely
worth your time to submit to these sites if you have it handled
automatically for you. You can build up good traffic by constantly
resubmitting your web sites to these smaller search engines.
By using my own experience as a guide and the opinions of
other Internet marketers I have spoken with, it is quite possible
to build up around 100 hits a day to your site using a submission
program over and over. By that I mean submitting your site
to over 1,000 search engines 2 to 4 times a week.You could
never even consider doing this manually, so don't try it.
Use one of the free submission services to do it for you.
SPECIAL NOTE: When submitting
this often make sure that you are not submitting to the major
search engines. They will sometimes ban you for spamming if
they are being submitted this often. So, remove them and submit
to the rest. One online free submission service to 200,000
search engines and link pages is available for use at: 1StopSubmit
Search Engine Submission
You can buy a software program that will
do your submissions for you for less than $100. One of the
advantages it will have over the online free service will
be that you can save all of your pages, keywords, etc. and
have them programmed and ready to go for your next submission
day.Using a free submission program a few times weekly will
get old pretty quick when you are submitting dozens of different
pages from each of your domains every time. With a software
program, you just input the info once and save it for each
page. Then, when you do the submissions, you just select all
of your pages to be submitted. Start the program up and walk
away. Not only does it help you to submit your site, but it
also will help you create lead pages and check your rankings
on the major search engines at the same time. Professional
Software For Pro Users! has several useful options,
eCover and Doorway Generators, eBook Compiler, Site Submission
Tools and a LOT more for the PRO user. FREE Download
Sometimes you feel that your Web site
is lost among the billion pages on the Web when search engines
bring up all possible site and not your own. If you desire
that your Web site could be noticed in the major search engines
and directories, you need to take some steps to ensure that
your pages appear on more search engines. It is not enough
if you Simply create a page and put it on the Web. You have
to enhance its appearance and it needs to be overwhelming
to throw aside other pages.
There are some crucial tips you must
catch hold of to optimize the visibility of your Web pages
on the major search engines.You must follow Search engine
optimization techniques, which will give your pages a stand
among other top ranking sites.
1. Develop Good subject matter
2. Concentrate on Keywords
3. Follow Search Engine Optimization Techniques
1. Develop Good subject matter
The first and the best thing you can do to achieve high search
engine ratings is to Have good content. People who visit your
site must find it worthy to recommend it to others. Search
engines know that a page has relevant
content is by counting the number of links to the page
which suggests the reputation and demand for that site. If
you don't have good information, your site loses its users
and becomes anonymous.a. How to achieve Great Content- Whatever
that you offer must be easily understood by everyone and valuable
information to the readers. Avoid extravagant jargon,
unless you're writing something highly technical that requires
jargon to understand. Make sure your writing is grammatically
correct, properly punctuated, and that all words are spelled
correctly.- Do not deviate from your topic. You must aim at
an elegant page that provides adequate information regarding
a situation. If your topic involves complex matter that might
run into pages, break it into several shorter pages that are
relevant to the main theme.- Update your pages regularly with
the latest information. If you maintain the regularity and
consistency of the data, the viewers will be interested in
visiting your pages. They suggest it to others.- Do not include
excessive graphics. Search engines read only text and images
are of least importance to them. A page made up of too many
graphics with little text is essentially negligible to a search
engine. - After
creating a page, do not relax. Submit it instantly to a search
engine.
2. Concentrate on Keywords
Keywords are the most important words on your site. They are
Key to Search Engine Success. They express themselves to the
search engines all about your page and what makes it unique
and different from others on the web. High Density of a few
words tops the appearance of your page. As a general rule,
your keywords should make up anywhere between 3% to 10% of
the text on your page. Make sure they appear in main headings,
section headers. Plan your paragraphs so that the keywords
appear somewhere in the introduction, content and conclusion
sentences. These simple guidelines would get you closer to
optimal visibility of your page.a. How to select better keywords
- You should better avoid commonly used keywords because
you'll be competing with millions of other pages for a search
engine's attention. Make them as specific as possible. If
you must use popular keywords because that's what your page
is about, combine them with other words to make phrases that
people might search for.
Your keywords can be two or three word phrases people
might use to search. Also use a few synonyms of the keyword
in your text. The idea is to use keywords that are common
enough so that the "typical" searcher might use
them, but unique enough to avoid millions of pages being returned
in a search result. keywords used by searchers You can easily
find out which keywords are being submitted to search engines
at this very moment. Use Jeeves to go through them which shows
you 20 or so requests it just received. You can also have
a look at the results generated by the request. Every ten
seconds it refreshes. Metacrawler's Metaspy and Excite's Search
Voyeur operate in much the same way. You must spend some time
with them to know the requirements of the users and in what
way you can improve the quality and content of your page.-
Many references can be found for a single keyword. Just try
to experiment with different combinations of words to find
the most useful keywords for your site. - Search engines
ignore the most common words. These are called stop words,
because the engines don't bother to stop to read. They also
commonly ignore adjectives and articles, so don't rely on
them as critical keywords on your page.
3. Follow Search Engine Optimization
Techniques Make an effort to keep your web site fresh,
especially if you want to get repeat visitors. If a site is
static, people will stop visiting it again and again, but
if there is always something new, people will often drop by
just to see what's changed. The web allows you to control
how your information is presented. You can definitely gain
from it.You might need to think about doing a complete site
redesign every few months,
not only to make it look attractive, but it also gives
you the opportunity to take advantage of newer technology
in a better way . This also helps to improve your site as
time goes on, as you'll invariably learn better techniques. Follow
these guidelines to make your page look elegant.- Focus on
a single theme throughout the site.- Split your information
into logical sections especially if it is large.- Make sure
your home page is attractive and well laid out.- Try to use
colours, styles and fonts that complement each other. Ensure
that you don't minimize the importance of layout and design.
The style and look of a web site is subjective, and everybody
will have their own idea of what looks good.
It's important to keep in mind that when you develop
a web site, you have to cater to the widest possible audience
because everybody will not have the same browser
you do, with the same graphics settings, or the same operating
system. It might look great on your screen, but it might look
awful on somebody else. Do not assume that all your users
use the same kind of browsers or operating systems. Try to
test your pages to see how they look with some of the widely
used browsers, Different size screens, Text
only browser (or images turned off) - Different
color resolution.
- Search
Engine Wizard
Automatically generate 20 keyword specific doorway pages
and then submit them to over 1000 search engines $79.95.
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